Corporate Behemoths in Healthcare: Will the Patient Win? | healthcare

The past several weeks have been abuzz with the mergers and acquisitions in the healthcare arena. CVS has purchased Aetna for a cool 69 billion dollars and went through the regulatory process with flying colors. Amazon (on their quest for world domination) has teamed up with Warren Buffett, CEO of Berkshire Hathaway and financial powerhouse J.P. Morgan to use their resources, influence and power to, according to Buffett, “tackle healthcare costs in our nation.” Buffet also said that because the U.S., at 18% of our gross domestic product, the U.S. is at a competitive disadvantage, at 3.3 trillion dollars annually. He believes the private sector can handle healthcare better than the government.Albertson’s, a grocery company, is ready to acquire retail pharmacy giant Rite Aid. And now, Cigna, the insurance behemoth, is buying Express Scripts in a deal for upwards of 50 billion. Software giant Apple is dipping their toe into employee health, while things are starting to rumble at Wal-Mart, the retail monster.After all of that information, you need a breather. But will a disruption by these companies be the thing that makes healthcare better in the U.S.?Yet, as a patient advocate and caregiver supporter, my main concern is this: Will all of this be a win for patients, caregivers and families? You know – the healthcare customers?While the shake-up in healthcare is oh-so-long overdue, is the combination of behemoths the right way?First, this healthcare shake-up won’t be the last of the behemoths to combine. I would be willing to bet on that. We have yet to hear from the likes of Microsoft, Walgreens, Google or any of the Generals (Electric, Motors, Mills). What about other insurers? Where is Humana or United Healthcare in this game?Many companies will follow suit. It’s just a matter of time. I liken it to the most popular girl in high school getting into a relationship with the most popular boy and becoming a force to be reckoned with. Everyone will see the trend, its benefits and potential, and jump into it. Sorry for the high school analogy.The point is everyone sees that it is time for change in healthcare.So what’s in it for patients/customers?Something we must question is this: Are these corporations in it for the billions of dollars that healthcare is worth or do they really want better conditions, cost and efficiency for patients? Will the combination of all these behemoths reach past their employees and meet the needs of all patients in our nation? What are their motives?My mission is to empower patients and caregivers to navigate healthcare confidently and correctly, to save them and all parties involved time, money and frustration. I show them that they have rights and responsibilities in their Healthcare journey and must take a strong and active role in their care. Patients are the lifeblood of the healthcare system.None of these behemoth combinations will be successful without patient/customer buy-in. They’d better put all of their goals into a nice and helpful package for patients so they feel supported and empowered. If these corporations can show how the patient will be helped and how their alliances can save money for all parties involved, they should have no trouble in the regulatory processes they face.But I implore all of you behemoths… DO SOMETHING.Do something for the 64% of Americans who avoid getting care because they are afraid of the costs.Do something for the working poor who make too much for Medicaid and not enough to afford skyrocketing healthcare premiums.Do something that shows how healthcare can actually be affordable and where service prices do not have to be excessive.Do something to empower patients and establish real healthcare cost transparency.Do something about actual care and system processes to show that it doesn’t have to be as difficult or time-consuming as it is currently.You behemoths have the power to change healthcare for the better for the foreseeable future and possibly, forever. Please don’t look down from your Ivory Towers upon us mere mortals and pity us or hope for the best. Do something.Make it a win for patients, and we all will win.

Marketing Your Business Services | business services

Marketing your business services, in essence, is an art form rooted in knowing your market inside and out. This is the single most important component to your campaign and should be treated like a plant in a ceramic pot sitting on your office window sill. You must accommodate it’s every need to keep it alive and flourishing.Let’s start with defining your business. What are your business goals? In order to be a successful company, you must maintain a target focus. Master an approach to three or four major industries. As you specialize in these industry segments, you will have in your possession, the knowledge required to cater to their needs and increase your competitiveness. Illuminate all of your success stories within these industries to sell yourself into new business accounts.Your marketing material is your identity. It should represent your brand and services. The more creative you are with your design and copy, the better chance you have to platform yourself as not just a role model, but a leader of your field. This component introduces us to the next element: your industry profile. Reach out to external organizations and participate in their programs. This is a great way to showcase your work and contribute to the community. You may consider trade shows, open houses and most importantly volunteer work. These are great avenues for showcasing your capabilities.Return on investment (ROI) is most clearly demonstrated with direct marketing. The best way to increase the return on your investment is through target marketing. This is done by picking through large amounts of your customer data and specifying your campaign and content towards a particular demographic and sale. This element will help you to build your appeal not just to prospects but also to your existing customers.Remember, you have many audiences: your customers, your community, the media and your employees. Tailor your strategies and activities to your purpose with each of them.http://www.mp4print.com

Beware of the Online Marketing Minefield | Online marketing

Thar’s gold in them thar hills,” was proclaimed around the world in 1849, when gold was discovered in the hills of northern California.More than 100,000 people descended upon California to find their own wealth in the hills and the streams of California. Fast-forward 150 years, and people are saying the same thing about the Internet today.”Thar is gold in them thar Web pages,” for the person who doesn’t get their clock cleaned by the snake oil salesmen of the Internet. By hiring a qualified online marketing consultant or successfully completing a reputable Internet marketing training course, you can succeed online.Early Victors in the Online Business Success Story In 1994, Stanford students Jerry Yang and David Filo created the Yahoo Web directory. One year later, they co-founded Yahoo, Inc. In 1998, Stanford students Larry Page and Sergey Brin created and launched the Google search engine, the largest and most popular search company on the Internet today. In 2005, three former PayPal employees joined forces to create YouTube. The three founders of YouTube were Steve Chen, Chad Hurley and Jawed Karim. Only 21 months after the launch of YouTube, Google purchased the website for $1.65 billion in Google stock.One Does Not Have to be “On Leave from the Stanford Ph.D. Program” It’s amazing when you look at the biographies of the Who’s Who in Internet business startup success. Most everyone on the list has as part of his or her biography, “currently on a leave of absence from Stanford’s… Ph.D. program.”This reference is actually an inside joke, pointing to the fact that nearly all of these people dropped out of college to start their Internet businesses. The founders of Yahoo, Google and Apple were all college dropouts. The founders of YouTube were simply paid staff of PayPal before striking out on their own with YouTube.The point is that if college dropouts can make it online, then we can too, if we choose to learn from those who came before us. But even if these people didn’t have a college degree, do you believe they created these tremendous accomplishments without education?They became educated and performed marketing research to help insure their success. They surrounded themselves with people who had knowledge in areas where they weren’t as strong needed some help.Creating Online Business Marketing Success Today There are many companies online offering business-building services to others. Some are good, some are bad, and others may be good, but they may not be the right service providers for your company. Take for example the Google AdWords pay-per-click advertising system. Millionaires have been made through the Google AdWords system.Just to put this into perspective, through June of 2007, eBay had been spending $25 million every quarter with Google AdWords. When major businesses spend $100 million per year in advertising with one advertiser, you can believe that the company is making that amount back and much more from the advertising provider.For Every Online Marketing Success, There Are Dozens of Failures Not all of us will create the next Yahoo, Google, eBay or Amazon. But good money can be made online if you don’t fall into the traps where many before you have fallen. AdWords is a powerful advertising model. It can make millionaires and it does every year. But the thing is that AdWords may not be the right advertising model for you to follow now and it may not be right for you ever.If you understand that, you’re less likely to fall into the poor house using any online advertising method. Unfortunately, too many people have mortgaged their homes and driven themselves into bankruptcy using online marketing companies to promote their online businesses.Deep Pockets Are Not the Solution, But Wise Internet Marketing Choices Are First and foremost, a business must design itself to make a profit on its’ activities.I know people who have developed businesses online that did well in the sales column, but the business owner failed in his quest to turn those sales into a profit. Imagine being the website owner who generated his first $120,000 year and then nearly went under because his prices were too low for the kind of service being offered.After having been a successful sole proprietor online for five years, my friend said that his first six-figure year nearly put him out of business. He is just now beginning to recover financially from his mistakes, 18 months later. We Can’t Know Everything about Running Our Online Businesses, Especially in Today’s Complicated World
When starting an online business, there are people who have been down the road you are getting ready to travel. They know where the potholes are in the road and they know where the landmines are buried. To add an online marketing consulting coach of this caliber to your contact list could mean the difference between success and failure online.It’s a real added benefit for online business people to have someone to turn to for advice, regarding how to overcome the hurdles they will face in their Internet business.We might have the basics covered, but there’s always going to be times when the experiences of others can help light the path in front of us.Online Marketing Consultants Can Help You Avoid The Landmines
A qualified online marketing consultant is an invaluable asset for many online businesses today. There are affordable business mentors and Internet marketing coaches, specializing in helping small business start-ups and solo professionals. What if you could benefit from their past experiences — both good and bad — without having to waste the money and the time they did?Think of their services as being like an insurance policy, helping ensure your success. Over my many years online, I have learned a lot both from Internet marketing training and from the school of hard knocks.The 2 main mistakes I see new online business people making are:1. Not being realistic about the money and time required to make an online business succeed, with the competition that exists today.
2.Not obtaining enough marketing education to succeed online.Wrapping It Up
I encourage you to pursue your dreams and your online business. Make sure you have the proper training to help guarantee your success. Strongly consider Internet marketing training through a qualified, reputable source…either through personal online marketing consultants or through online training courses.